Answer the following statement(s) true (T) or false (F)

1. Branding is a reflection of an organization’s identity.
2. Branding is a crucial part of crafting a good public relations strategy.
3. A strong, effective brand should be hidden.
4. A strong, effective logo should communicate an organization’s purpose and values.
5. The University of West Georgia (UWG) was experiencing slowing enrollment.


1.true
2.true
3.false
4.false
5.true

Communication & Mass Media

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On average, there are more than __________ radio receivers in each U.S. household

Fill in the blank with correct word

Communication & Mass Media

Speeches to actuate are particularly well suited to this organizational pattern

a. problem?solution b. pro?con c. chronological d. Monroe's motivated sequence e. Montrose's motivated sequence

Communication & Mass Media

What is the typical unit of analysis in item-selection research?

a. Editors b. Magazines and newspapers c. News articles or content categories d. Readers

Communication & Mass Media

Individuals suffering from stuttering, cleft palate, or aphasia can overcome their

difficulties in a speech class. Indicate whether the statement is true or false.

Communication & Mass Media