A customer survey at a mall revealed that Zoe is considered to be an early adopter. What does this mean?
What will be an ideal response?
Early adopters are opinion leaders who carefully search for new technologies that might give them a dramatic competitive advantage. They are less price sensitive and willing to adopt the product if given personalized solutions and good service support.
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________ means that structure, processes and tools, and managerial knowledge and commitment are formally established in support of the culture.
A. Accommodation B. Reliability C. Trust D. Interactivity E. Formalization
Which of the following statements about African American buying patterns is most accurate?
A. When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than points of difference. B. African Americans are not price conscious but are strongly motivated by quality and choice. C. African Americans spend more on products for women and girls, especially in terms of clothing. D. Adult African Americans spend half as much on online services than Caucasians. E. There are significant differences between the buying patterns of African Americans and Caucasians of similar socioeconomic status.
The ISO 9000 series refers to
a. international guidelines for quality standards. b. provisions regarding benchmarking activities in the European union. c. guidelines for appropriate expenditure on the various categories of quality costs. d. all of the above.
Short-term goals are the annual steps taken to accomplish the long-term goals.
a. True b. False