The Bass Model assumes that new product adopters are influenced by which two types of communications?
a. mass media and interpersonal communications
b. blogs and wikis
c. scholarly journals and reviews
d. competitor reaction and commercials
e. popular technology magazines and websites
A
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FASB financial accounting concepts on using estimated future cash flow information in accounting measurements to value various assets and liabilities identified each of the following elements except
A) an estimate of the future cash flows and the timing of those cash flows. B) an increase in the interest for any expected risk. C) estimates about variations in the amount or timing of those cash flows. D) that estimated cash flows should reflect a single most likely minimum or maximum possible amount, rather than a range of possible cash flows.
Use this information to answer the following question. The general ledger account for Accounts Receivable shows a debit balance of $50,000 . Allowance for Uncollectible Accounts has a credit balance of $1,000 . Net sales for the year were $465,000 . In the past, 2 percent of sales have proved uncollectible, and an aging of accounts receivable accounts results in an estimate of $13,500 of
uncollectible accounts. Using the percentage of net sales method, the Allowance for Uncollectible Accounts balance (after adjustment) would be a. $8,300. b. $9,300. c. $10,300. d. $1,000.
What area in marketing presents the most ethical challenges?
A. marketing communications B. product C. price D. promotion E. distribution
Approaches to enhancing differentiation through changes in the value chain do not include
A. coordinating with employees to create a greater incentive system to encourage worker productivity. B. coordinating with suppliers to speed up new product development cycles. C. coordinating with retailers to enhance the buying experience and building a company's image. D. collaborating with suppliers to improve many dimensions affecting product features and quality. E. coordinating with distributors or shippers to lower shipping costs.