Which of the following elements of the promotional mix would be most effective for helping highly involved consumers make complex buying decisions?
A. personal selling
B. reminder advertising
C. sales promotion
D. public relations
E. informative advertising
Answer: A
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The best way to phrase the purpose statement of a report is with
A) complex language. B) an infinitive phrase. C) a controversial statement. D) jargon. E) compelling arguments.
Identify a true statement about social loafing.
A. It occurs when team members cooperate each other by suppressing their thoughts and feelings. B. It helps preserve potentially valuable resources of the group. C. It can create a drag on the group's efforts and achievements. D. It enhances job satisfaction among members.
When should a plan be developed in the delegation process?
a. after explaining the need for delegation and the reasons for selecting the employee b. before setting objectives that define responsibility, level of authority, and a deadline c. after setting objectives that define responsibility, level of authority, and a deadline d. before explaining the need for delegation and the reasons for selecting the employee
Explain impulse products. Identify two challenges marketers may have regarding impulse products
What will be an ideal response?