Telephone interviews are most useful with relatively upscale consumers who are accustomed to business transactions by phone
Indicate whether the statement is true or false
TRUE
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Which of the following is a reason why salespeople fail to obtain commitment?
A. Speaking more than listening B. Fear of asking C. Poor presentation D. Displaying unwarranted excitement E. All of these
Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs
Indicate whether the statement is true or false
The four Ps of marketing are people, placement, promotion, and pricing
Indicate whether the statement is true or false
Dina asks Edie to co-sign a credit application so that she can borrow money and buy a piano from First Chair, a musical instruments and supplies seller. If, after the loan agreement is signed, Dina agrees to a higher rate of interest without telling Edie, then Edie is
a. discharged from the agreement. b. liable at the higher rate of interest. c. liable at the lower rate of interest. d. liable for the principal only.