In the context of corporate social responsibility, supporting community projects and making charitable contributions are examples of ________ responsibility.
A. political
B. ethical
C. philanthropic
D. economic
E. legal
Answer: C
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The product positioning strategy based on a category or type of product is the positioning approach of:
A) product user B) product class C) use or application D) cultural symbol
A customer has agreed to buy a multimillion-dollar oil well drilling platform from Tara's company. As a salesperson, what are the three important points that Tara needs to remember as she gets her buyer to sign on the form and formalize his commitment to buy?
What will be an ideal response?
Bob Brain files a single tax return and decides to itemize his deductions. Bob's income for the year consists of $75,000 of salary, $3,000 long-term capital gain, and $1,500 interest income. Bob's expenses for the year consist of $800 in investment advice fees and $250 in tax return preparation fees. What is Bob's investment expense deduction?
A. $1,050. B. $250. C. $800. D. $0. E. None of the choices are correct.
Retailing is best characterized by which of the following?
a. independent ownership dominating sales b. franchise organizations dominating sales c. ease of entry into the marketplace d. vertical marketing systems being fully integrated