Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels
One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.
A) intermediation
B) disintermediation
C) vertical marketing systems
D) horizontal marketing systems
E) corporate vertical marketing systems
B
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When a company receives an interest-bearing note receivable, it will
a. debit Notes Receivable for the maturity value of the note b. debit Notes Receivable for the face value of the note c. credit Notes Receivable for the maturity value of the note d. credit Notes Receivable for the face value of the note
A feeling of well-being and acceptance of your own place in the organization is:
A. Productivity B. Enthusiasm C. Job growth D. Job satisfaction E. Turnover rate
Theresa has just started working for Citizens Bank as a teller. A man comes into the bank with a $100 check that is 8 months old. She goes to the manager to ask whether she should pay it. If you were the manager, what would you advise her? Explain
Concept testing is a method of pretesting finished ads.
Answer the following statement true (T) or false (F)