________ can help create brand recognition, but only ________ can create brand insistence.
A. Publicity; product trials
B. Design; price
C. Brand names; endorsements
D. Advertising; satisfying experiences
E. Quality; distribution
Answer: D
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Which of the following is correct about sales promotion?
A. Sales promotion creates a downward cycle of pricing and promotion. B. Sales promotion spending can be easily measured, as it involves unique activities. C. Sales promotion spending has grown in immature markets but not in mature markets. D. Large, powerful retail chains require less sales promotion support for their manufacturer brands. E. Spending on advertising usually exceeds the total spending on sales promotion.
Because the allowance method results in better matching, accounting standards require its use rather than the direct write-off method, unless bad debts are immaterial
a. True b. False Indicate whether the statement is true or false
It is considered an illegal and unethical practice for MPR professionals to work alongside a firm's expert by gathering information and drafting an article intended for publication
Indicate whether the statement is true or false
Which item contains the MOST writing errors (spelling, grammar, punctuation, etc.)?
a. The survey reveal that, most writer's procastinate. b. Ignoring that customers' comment's may result in loss of goodwill. c. Running or hiking are strenuous sports. d. My son's favorite outdoor activities are running, hiking, and camping.