Describe how retailers and manufacturers are employing shopper marketing
What will be an ideal response?
Shopper marketing involves using stocking, displays, and promotions to affect consumers while they are actively shopping. More than half of all purchase decisions are made inside the store, so marketers recognizing the importance of influencing consumers at the point of sale. For example, Procter & Gamble and Walmart created the first baby center in which infant products were united in a single aisle. The new shelf layout encouraged parents to linger longer, and they spent more overall, including on P&G's Pampers diapers. Some supermarkets are using mobile phone apps or smart shopping carts to help customers locate items, learn about promotions, and pay more easily.
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Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg's theory affect sellers' marketing strategy?
What will be an ideal response?
Such objects as clothing are more important nonverbal communicators within one's culture than between cultures
Indicate whether the statement is true or false.
If we consider the simple random sampling process as an experiment, the sample mean is
A. always zero. B. always smaller than the population mean. C. a random variable. D. exactly equal to the population mean.
Augmented reality is a computer-simulated environment that can be a simulation of the real world or an imaginary world.
Answer the following statement true (T) or false (F)