Osterwalder and Pigneur (2004) proposed another business model classification consisting of four main areas of activity. Match their titles to their descriptions:
a. Infrastructure management. Choose...
i) Cost, profit and revenue
ii) Capabilities, partnerships and value configuration
iii) Offering and value proposition
iv) Customer, channel and relationship
b. Product innovation. Choose...
i) Cost, profit and revenue
ii) Capabilities, partnerships and value configuration
iii) Offering and value proposition
iv) Customer, channel and relationship
c. Customer relationship. Choose...
i) Cost, profit and revenue
ii) Capabilities, partnerships and value configuration
iii) Offering and value proposition
iv) Customer, channel and relationship
d. Financial aspects. Choose...
i) Cost, profit and revenue
ii) Capabilities, partnerships and value configuration
iii) Offering and value proposition
iv) Customer, channel and relationship
a) ii – Correct – ii. Capabilities, partnerships and value configuration
b) iii – Correct – iii. Offering and value proposition
c) iv – Correct – iv. Customer, channel and relationship
d) i – Correct – i. Customer, channel and relationship
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