Tom, Susie, and Bill are tired of working for a large company. They want to start their own business. They decide to meet in Tom’s garage for as long as it takes to determine a societal problem that needs to be fixed. Once they figure out this problem they want to figure out a product or service that will solve this problem. According to the innovative process described in your text, this scenario describes which stage in the innovation process?
A. problem-solving
B. implementation and diffusion
C. brainstorming
D. idea generation
D. idea generation
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