A company has total revenue of $759,000 and total expenses of $445,500. If the company understates sales by $13,500, what is the effect on the company's net profit margin?
A. Net profit margin cannot be computed because overstating sales is unethical.
B. Net profit margin would be understated.
C. Net profit margin would be overstated.
D. Net profit margin would be unaffected.
Answer: B
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The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition
A) societal marketing B) strategic planning C) sustainable marketing D) marketing E) cause marketing
Most statutes or common law decisions provide for employer defenses for those rules that are necessary to avoid a ________.
Fill in the blank(s) with the appropriate word(s).
Joe Girard's "Ferris Wheel" concept assumes which of the following?
A) The optimal ratio of customers to prospects is 66 percent. B) If the customers are sold the correct product and given good service, a company will not lose customers. C) A certain number of customers will be lost every year by most companies. D) Departing customers must be replaced by new customers at an equal rate. E) Salespeople will do better prospecting when they think of the process as a roller coaster.
Summerlin Company budgeted 4,000 pounds of material costing $5.00 per pound to produce 2,000 units. The company actually used 4,500 pounds that cost $5.10 per pound to produce 2,000 units. What is the direct materials price variance?
A. $400 unfavorable. B. $2,550 unfavorable. C. $450 unfavorable. D. $2,950 unfavorable. E. $2,500 unfavorable.