Briefly describe these two forms of divergent thinking: brainstorming and group mind mapping.
What will be an ideal response?
Brainstorming: Groups use brainstorming to generate ideas and solutions to problems. The group considers a question, task, or project, and then generates as many ideas as possible, usually in a short period of time. Every idea is recorded, and no idea is disregarded, criticized, or analyzed. As ideas are suggested, they often stimulate others. The group continues to contribute ideas until everyone has exhausted their creativity.
Group mind mapping: Mind mapping uses simple graphics to generate, visualize, and organize creative ideas. A group member lists a main idea or problem at the center of a page, white board, or flip chart. Each participant is invited to share reactions and ideas. These are drawn as radial lines or spokes. When someone's idea builds, or piggybacks, on another, it is drawn as a branch in a tree structure. The visual nature of a mind map helps some people to think about a problem more creatively and may yield different results than traditional brainstorming. The map itself is a useful record of the group's contributions.
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List at least three elements normally included in the body of a formal proposal
What will be an ideal response?
Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?
A) increasing the amount of consumption B) decreasing the level of consumption C) increasing dedication to consumption D) increasing product innovation E) increasing frequency of consumption
Which of the following is TRUE of a capital deficiency in the liquidation of a partnership?
A) It refers to a partnership's claim against a partner. B) It occurs when a partner's capital account has a credit balance. C) It refers to the partnership's inability to find capital. D) It occurs when a partner cannot find positive NPV projects.
Nonpersonal communication channels include major media, ________, and events
A) sales calls B) atmospheres C) buzz marketing D) word-of-mouth influence E) phone calls