In terms of strategy evaluation, which of the following terms refers to the fit between the corporate-level strategy and the external environment?
A. Consistency
B. Advantage
C. Feasibility
D. Consonance
Answer: D
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When a company increases its advertising and marketing during a major event, such as the Olympics, to capitalize on individuals watching the event, yet is not an official sponsor, it is:
A) allusion marketing B) incidental marketing C) distractive marketing D) saturation marketing
If a marketing researcher wishes to reach those people who would not give personal interviews or whose responses might be biased or distorted by interviewers, he or she should use ________
A) mail questionnaires B) telephonic interviews C) online interviews D) focus groups E) observational research
In 1914, the federal government, through the Federal Trade Commission, first ruled misleading or blatantly phony labels were illegal and represented unfair competition. This demonstrates a ________ requirement of labeling.
A. legal B. industry C. customer D. aesthetic E. marketing
The internal rate of return is the rate of return that yields a zero net present value.
Answer the following statement true (T) or false (F)