Happy Foods and General Grains both produce similar puffed rice breakfast cereals. For both companies, the cost of producing a box of cereal is 45 cents, and it is not possible for either company to lower their production costs any further. How can one company achieve a competitive advantage over the other?
A. Increase total perceived consumer benefits through differentiation.
B. Lower prices to the break-even price.
C. Increase the number of stock market shares available to investors.
D. Raise prices above the current reservation price.
Answer: A
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