Lovely Skin is establishing a pricing strategy for a new moisturizer. The total cost to produce each unit is $3.50. The company has decided to add a $1.50 markup, so the unit price to distributors will be $5
Lovely Skin is using a ________ approach to price the new moisturizer.
A) value-added
B) good-value
C) cost-plus
D) competitor-based
E) break-even
C
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