The primary advantage of Internet sampling to the firm providing the sample is that:
A) it is cheaper than the other methods of distribution
B) more expensive samples can be provided
C) only individuals who request the sample will receive it
D) the target market of the sample tends to have a higher educational level and higher income
C
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A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?
A) channel integration B) mass customization C) online personalization D) push strategy E) internal marketing
During the maturity stage of a product life cycle, profits stabilize or decline because of increased competition
Indicate whether the statement is true or false
On January 1, 2017, Fryer Company enters into a contract to supply 600 pastry frying machines to a regional donut retailer. The machines will be delivered at a rate of 25 machines per month over 2 years at a transaction price of $1,000 per machine. The salesperson received a $36,000 sales commission on the date the contract was signed. The journal entry to record the transaction on January 1 will
include a A) debit Prepaid Sales Commissions for $36,000. B) debit Sales Commission Expense for $36,000. C) credit Sales Revenue $600,000. D) credit Sales Revenue $564,000.
The broker will advice the perspective buyer to sign the contract, and set a closing date for the sale of the house
What will be an ideal response?