One major key to a successful speech is to combine a personally meaningful topic with

A. ample preparation.
B. a low level of confidence.
C. minimal research and practice.
D. an absence of nervousness.


A. ample preparation.

Communication & Mass Media

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Red Tornado, a sports drink, sponsors a number of extreme sports events. As a result, its official website contains interviews with many leading athletes, photo essays, and video clips from the various events

This ensures Red Tornado manages to attract its target audience by associating with people and events that accentuate its market image. What concept is Red Tornado employing? a. Brand journalism b. Research journalism c. Service journalism d. Application journalism

Communication & Mass Media

Gustav is giving a speech on abortion. He feels it is important to define the word life, as it is central to his speech. Gustav says, "Life is defined as the moment a heart starts beating, which is just 22 days after conception." Since this is not a dictionary definition but a meaning often cited by one side of the abortion debate, Gustav is using a ________ meaning for life.

A. synonymous B. symbolic C. connotative D. denotative

Communication & Mass Media

All of the following statements are accurate except:

a) Long questionnaires cause low completion rates b) Shorter questionnaires do not cause respondent mortality c) The maximum time limit of one-on-one interview is 10 minutes d) Questionnaire length is determined by trial-and-error

Communication & Mass Media

Which of the following is true of Boolean searches on the Internet?

a. They provide too much information. b. They help narrow your search. c. They look for viruses on your computer. d. They yield search results for sites in which your search words appear at random.

Communication & Mass Media