The research procedures and methodologies used by field services or research suppliers in private sector research is audited by:

a) The American Marketing Association
b) The American Statistical Association
c) The Research Association of America
d) No one


D

Communication & Mass Media

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These characteristics of a twentieth-century press emerged during George Washington's two terms as president:

a. freedom to criticize an incumbent president without suffering retribution b. the ability to obtain information about government activities openly throughsources c. the ability to manage the press d. leaking information to the press e.all of these choices

Communication & Mass Media

Which of the following sentences is true of a creative informative speech?

a. It mostly involves the use of vivid verbal description of an object or event. b. It involves the thinking and rethinking of a problem or issue from a single perspective. c. It involves doing good research, taking time, and practicing productive thinking. d. It involves focusing on presenting information through humor and other emotional anecdotes.

Communication & Mass Media

A U.S. Supreme Court ruling against Sam Ginsberg, a New York sandwich shop owner, remains the legal basis for

A) greater freedom of speech for spoken words included in hip-hop lyrics. B) laws prohibiting the sale of pornographic material to children. C) laws defining and prohibiting child pornography. D) tighter standards of acceptability for all lyrics in recorded music.

Communication & Mass Media

Studies by media scholar Carolyn Martindale concluded:

a. that non­white groups are visible “only in glimpses” in the media. b. that Latinos are often portrayed as successful professionals on television. c. that a climate of bi­racial coexistence is present in America’s newsrooms. d. that non-white groups are presented as an integral part of American society.

Communication & Mass Media