In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called
A. stars.
B. dogs.
C. anchors.
D. question marks.
E. cash cows.
Answer: E
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If a company's home currency strengthens, it is:
A) a favorable turn of events for the typical exporter. B) an unfavorable turn of events for the typical exporter. C) a favorable turn of events since the revenues increase in home currency. D) an unfavorable turn of events for exporter's home country. E) neither favorable nor unfavorable turn of events for the typical exporter.
To determine ________, firms compare the investments they make in acquiring and retaining customers to the financial return on those investments
A) segmentation B) share of customer C) brand personality D) customer equity E) positioning
A company that produces standard items for a competitive market should have the same pricing strategies as a company that makes unique items custom-designed for its customers
Indicate whether the statement is true or false
Magnum Corporation had 60,000 of its $3 par common stock issued before its recent 3-for-1 stock split. The market price of the stock was $30 per share before the split. Which of the following is true as a result of the split?
A) There were 20,000 shares of common stock issued after the split. B) The balance in the common stock account increased to $180,000. C) The market price of the stock was not affected. D) The par value of the stock decreased to $1 per share.