To determine ________, firms compare the investments they make in acquiring and retaining customers to the financial return on those investments
A) segmentation
B) share of customer
C) brand personality
D) customer equity
E) positioning
D
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Franco and Jason share income and losses in a 2:1 ratio after allowing for salaries of $15,000 and $30,000 . If the partnership suffers a $15,000 loss, by how much would Jason's capital account increase?
a. $10,000 b. $20,000 c. $40,000 d. $25,000
A recent Consumer Reports study analyzed consumer ovens and found that the average performance rating for all ovens tested was 70 with an average price of $110
QuickBake oven, a consumer oven, has a relative performance of 130 based on a weighted average of product performance, service quality, and brand reputation. It has a relative cost of purchase of 90. What is the perceived customer value of QuickBake oven? A) 60 B) 77.7 C) 40 D) 130 E) 120
At the beginning of the year, Sigma Company's balance sheet reported Total Assets of $195,000; Total Liabilities of $15,000; and Total Paid-in capital of $60,000. During the year, the company reported total revenues of $226,000 and expenses of $175,000. Also, dividends during the year totaled $48,000. Assuming no other changes to Retained earnings, the balance in the Retained earnings account at the end of the year would be:
A. $120,000. B. $123,000. C. $171,000. D. $78,000. E. $174,000.
Which of these statements about mass marketing is true?
A) A mass marketing strategy is always preferable to a target marketing strategy. B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. C) Mass marketing can be cost effective. D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. E) Automakers typically use a mass marketing strategy.