The three primary objectives of an advertising campaign are
A. to inform, to persuade, and to remind.
B. to excite, to entice, and to engage.
C. to inform, to entertain, and to influence.
D. to promote goodwill, to arouse interest, and to sell.
E. to entertain, to remind, and to sell.
Answer: A
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Which of the following statements is true about cause-related marketing?
a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing. b. Cause-related marketing is a marketing relationship based on a straight donation. c. Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns. d. Cause-related marketing seldom helps companies increase the sales of their products.
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