Which figures have been suggested to indicate the percentage of meaning that lies in the nonverbal part of the message, as opposed to the words alone?

A. 5-17%
B. 19-42%
C. 47-58%
D. 66-93%


D

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

Experts who testify against their own apparent interests are called straw man advocates

Indicate whether the statement is true or false

Communication & Mass Media

The early work of Hovland on Attitude Change was done with

thousands of _______________ as subjects. A. students B. soldiers C. office workers D. factory workers E. psychologists

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The “M” in the I.M.P.A.C.T. mnemonic refers to the media which carried a story. 2. Media evaluation should include quantitative and qualitative analysis. 3. When analyzing media coverage, the process of comparing the coverage data from a current time period to a previous similar time period is called “weighted” volume. 4. PR practitioners can often find that even though there are many digital metrics available, they will not present a true media evaluation. 5. Ideally, campaign reporting is done in writing so that details are presented accurately.

Communication & Mass Media