ROI stands for
A) rate of interest
B) real or imagined
C) return on investment
D) relationship ordinal indexing
E) relevance of information
Answer: C
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The young directors who made up the French nouvelle vague (New Wave) were a homogenous group in terms of their styles and themes
Indicate whether this statement is true or false.
Many firms attempt to use PR to get positive publicity for their products because:
a. the firm can get its message across without any “noise.” b. it is easier to get a publicity release published than it is an ad. c. although publicity is more expensive to produce, it is usually more effective. d. it is cheaper to get a publicity release published than to purchase an ad.
In which environment are critical thinking and strong personal ethics highly valued?
a) Conceptual ag b) Information society c) Organizational excellence d) Sensitivity competency
Which of the following best describes the term "interpellation"?
A. the identification with the cultural notions of masculinity and femininity and what it means to be a man or a woman B. the identification with feelings of connectedness to others and higher meanings in life C. the communication process by which one is pulled into the social forces that place people into a specific identity D. the fundamental beliefs that are shared by the members of a cultural group