Public relations writers must concentrate on:

a. the mechanics of news distribution
b. storytelling
c. winning "fans"
d. getting awards for writing.


c

Communication & Mass Media

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Keys to developing your main points include all of the following except: a. keep each main point separate and distinct

b. devote appropriate coverage to each main point. c. word your points consistently. d. lengthen each point with connectives and transitions.

Communication & Mass Media

Henry Luce started Life magazine in 1964

Indicate whether this statement is true or false.

Communication & Mass Media

In highly ________ cultures, men and women are expected to adhere to traditional gender roles and behaviors.

a. masculine b. feminine c. polychronic d. monochronic

Communication & Mass Media

Which of the following is necessary for the money cycle to grow?

a. Increase in number of fans b. Increased commitment of fans c. Public identification with local teams d. All of the above

Communication & Mass Media