The best organizational pattern for a presentation on the geographic weather patterns of the United States would be __________

a) spatial
b) topical
c) problem-solution
d) temporal


Answer: a

Communication & Mass Media

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Author royalties generally range between 6 and 15 percent of the cover price of books

. a. True b. False

Communication & Mass Media

In a prospective RCCU, individuals may utter phrases similar to ______. CHOOSE ALL THAT APPLY.

a. “Talk to you later” b. “See you soon” c. “Let’s table this discussion for another time” d. “How are you doing?”

Communication & Mass Media

Which of the following statements is NOT TRUE regarding psychographics?

a. Helps marketers get a handle on what the audience "looks like.". b. Combines knowledge from psychology and sociology with other marketinginformation to predict future buying behavior c. Refers to the emotional and behavioral characteristics of an audience d. Concerned with the values, beliefs and attitudes of an audience

Communication & Mass Media

In a two-tail test, the region of rejection:

a) Is located in the right tail of the sampling distribution curve b) Is located in the left tail of the sampling distribution curve c) Is located in both the left and right tails d) Cannot be precisely determined

Communication & Mass Media