Service organizations incur little or no cost for
a. applied overhead.
b. actual overhead.
c. materials.
d. labor.
C
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Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers
The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem? A) Customers felt that the cause was not in sync with the company's brand image. B) Consumers did not value the cause Cadbury was promoting. C) Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. D) Consumers resented being sold an inferior product on the back of a cause-marketing program. E) Consumers felt that the campaign did not make a sufficient attempt to change the target audience's behavior.
What is the most likely reason that some salespeople dislike the need-satisfaction sales presentation approach?
A. The approach requires the salesperson to close too quickly. B. The method allows very little prospect participation. C. The salesperson must present unimportant benefits to the buyer. D. The method is impractical for selling highly technical products. E. The salesperson must give the prospect some control of the selling situation.
An integral component of a concentrated marketing strategy is _____
a. a high-fashion image b. a clear organizational mission statement c. a focus on one specific market segment d. a mass market appeal
Whether an accommodation is "reasonable" under the Americans with Disabilities Act does not
depend on the employer's size or financial resources. Indicate whether the statement is true or false