Which of the following represents the different information granularities?
A. Detail, summary, aggregate
B. Individual, department, enterprise
C. Document, presentation, spreadsheet, database
D. Executives, managers, operational employees
Answer: A
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When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation
A) image B) people C) usage-rate D) user-status E) channel
In the beginning of a group sales presentation, a salesperson should:
A. ignore the group's behavioral style. B. give quality assurances and qualifications. C. provide every member of the group with a customer profile. D. summarize the marketing plan. E. explain how the FAB formula will be used in the presentation.
Often, the parent does not own 100% of the voting stock of a consolidated subsidiary. The parent refers to the owners of the remaining shares of voting stock as a
a. noncontrolling interest. b. nonconsolidated group. c. consolidated subsidiary. d. noninfluential interest. e. nonvoting interest.
To request a hearing in the U.S. Supreme Court, a party often files:
a. a complaint. b. an appeal. c. a petition for a writ of certiorari. d. a petition for a hearing. e. None of the above