____ is the initial phase of the project life cycle
a. Needs resolution
b. Needs identification
c. Problem generation
d. Brainstorming
b
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Benz & Frendz Corp, a manufacturer of high end consumer durables, experienced a sluggish sales growth in most of its product categories during three consecutive quarters of 2009
However, market analysis revealed that its competitors' sales had also slackened during this period. Analysts pointed out that when all firms are losing sales, it is extremely important to adopt strategies that are aimed at retaining customers. This led the firm to reduce operation costs while maintaining product quality. They also revamped their marketing strategy to focus on the values created by their products. Which of the following can be inferred from the strategies adopted by the firm? A) The company was trying to protect its market share and continue to operate as a market leader. B) The company was focusing on geographical expansion. C) The company was aiming to capture a new market segment. D) The company was marketing its products amidst an economic downturn. E) The company was focusing on market penetration.
Which of the following terms depicts processing orders for goods that are stored by the seller, often, because the buyer is not ready or able to receive the goods at the time of the order?
a. Sham sales b. Side agreements c. Consignment sales d. Bill-and-hold sales
Which of the following is the final stage in the new product adoption process?
A) awareness B) adoption C) evaluation D) interest E) trial
Using the accrual basis of accounting to measure net income creates the need for a separate financial statement that reports the impact of operations on cash flows
Indicate whether the statement is true or false