Existence of gray markets leads to which of the following outcomes?
A) They make the distribution channel stronger.
B) They create a free-rider problem making legitimate distributors' investments in supporting a manufacturer's product less productive.
C) Goods sold in grey markets are always counterfeit.
D) Goods sold in grey markets come with standard product warranties.
E) Taxes imposed on grey market products are very high.
B
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List the components in the customer relationship management process.
What will be an ideal response?
Explain laboratory and field environments. Discuss the advantages and disadvantages of laboratory experiments compared to field experiments
What will be an ideal response?
Entrepreneurially run firms are driven by controlled resources whereas traditionally managed firms are driven by perception of opportunity.
Answer the following statement true (T) or false (F)
Business-to-business marketing involves:
A. a more direct channel of distribution than consumer markets. B. sales to households for personal consumption. C. selling products such as household furniture. D. selling products and services through certified representatives.