Your target market is described as being health-conscious and educated. These descriptors are:

a. Restrictive.
b. Demographic.
c. Biased.
d. Psychographic.


Answer: d
Feedback: Your target market is described as being health-conscious and educated. These descriptors are psychographic. Psychographics describe consumers using four elements: geographical location; job title or position; education level; and mind set.

Health Professions

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Health Professions

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Health Professions

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Health Professions