Campaign communication goals first must have which one of the following sets of characteristics?

a. They need to be measurable and cost-effective.
b. They need to be executable and measurable.
c. They need to be based on organization’s priorities.
d. They need to be relatable to target audiences.


b. They need to be executable and measurable.

Communication & Mass Media

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We use _______ to form shape and define our identities.

A. Symbols B. Myths C. Stereotypes D. Rituals

Communication & Mass Media

A speaker is using platitudes when he or she __________.

A. breaks down a speech into multiple parts to address different age groups B. assumes that everyone in the audience has the same values C. uses buzzwords that have no content related to the topic D. assesses the demographics of the audience

Communication & Mass Media

The type of persuasive speech that seeks to alter the beliefs and judgments of an audience is called a speech to

a. actuate b. convince c. stimulate d. describe

Communication & Mass Media

The average person speaks 120–150 words per minute

Indicate whether the statement is true or false

Communication & Mass Media