Explain the differences between internal and external proposals, as well as solicited and unsolicited proposals
An internal proposal justifies or recommends purchases or changes in the company. An external proposal is a written description of how one organization can meet the needs of another. Solicited proposals are invited and initiated when a potential customer or clients submits exact specifications in a request for proposal. An unsolicited proposal is prepared by and individual or firm who sees a problem that needs solved and submits a proposal.
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_____ is the science of making machines imitate human thinking and behavior.
Fill in the blank(s) with the appropriate word(s).
Link the following entrepreneurial marketing techniques to the cases that illustrate their use.
a) Co-creation of customer value. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford b) Building and refining social networks. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford c) Establishing personal credibility. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford d) Co-ordinating value constellation. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford
In a presentation, the conclusion should be "your best line, your most dramatic point, your most profound thought, your most memorable bit of information, or your best anecdote."
Indicate whether the statement is true or false
Use the information in Table 8.6. Use the exponential smoothing method with = 0.5 and a February forecast of 500 to forecast the sales for May
A) fewer than or equal to 530 B) greater than 530 but fewer than or equal to 540 C) greater than 540 but fewer than or equal to 550 D) greater than 550