Which of the following statements is true of loss-leader pricing?
A. It is applicable to all products sold in a department store.
B. It is legally accepted worldwide.
C. It is closely related to high/low pricing.
D. Its goal is to send consumers a message about the exclusivity of a product.
Answer: C
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a. cost-benefit analysis. b. morality. c. competitive advantage. d. long-term interests. e. values.
KFC’s “Finger-Lickin’ Good” was interpreted as “Eat your fingers off” in China. This is an example of the breakdown of ______.
A. servant leadership B. cross-cultural communication C. diversified communication D. mixed communication
Hugh Snow, the buyer, returned merchandise to Farley Co., the seller. The entry on the books of Farley company to record the return of merchandise from Hugh Snow would include a:
A. Debit to Sales Returns and Allowances B. Debit to Accounts Payable C. Debit to Account Receivable D. Credit to Sales Returns and Allowances
The symbolic consequences of a decision involving ethical issues refers to the
A) importance attached to the decision. B) timeliness of the decision. C) fit between the decision and company philosophy. D) message communicated by the decision.