______ describes what occurs when new technologies cause previously successful firms to fail.
a. Dynamic disruption
b. Customers’ adoption lag
c. Technology paradox
d. Innovator’s dilemma
d. Innovator’s dilemma
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The ________ uses observational, anthropological, and ethnographic methods or consumer self-reports to map consumer needs, wants, and even beyond
A) business analysis B) demand landscape C) opportunity space D) strategic blueprint E) internal design analysis
Which of the following is the best example of a consumer market that is saturated with brands?
A) the gluten-free baked goods market B) the hybrid automobile market C) the luxury RV market D) the hearing aid market E) the laundry detergent market
Which of the following is the best opening sentence for a direct response message?
A) Here are the answers to the questions you asked about our banquet facilities. B) Thank you for your e-mail message of March 25. C) We look forward to helping you with all of your banquet needs. D) Your e-mail of March 25 was forwarded to me.
Corporations are required to hold quarterly shareholders' meetings
Indicate whether the statement is true or false