Which of the following firms would be most likely to have a monopoly for its competitive environment?
A. Spectrum Cable TV
B. Mitchell Trucking
C. American Airlines
D. Rogers Plumbing
E. TruGreen Lawn Care
Answer: A
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________ is the organizational commitment to developing and enhancing long-term, mutually beneficial relationships with profitable or potentially profitable customers
A) Customer retention B) Customer lifetime value C) Customer satisfaction D) Relationship marketing E) Reward programming
Cash, not including cash equivalents, includes:
A. Money market funds. B. IOUs. C. Customer checks, cashier checks, and money orders. D. Two-year certificates of deposit. E. Postage stamps.
Jessica is twenty-nine years old and spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio or read magazines at times. Jessica is most likely to be a:
a. tween. b. Millenial. c. Gen Zer. d. baby boomer.
The acronym NAICS stands for
A. North American Industry Classification System. B. North American Industrial Communication Standards. C. North Atlantic Industrial Classification System. D. National Association of Industrial Compliance Standards. E. National Association of Industrial Communication Systems.