Describe THREE important steps in organizing and managing a successful strategic alliance program.
What will be an ideal response?
Determine how the program will be organized. For example, it can be based on business units, geographical areas, or product lines.Create ways to disseminate information such as alliance strategies, goals and policies quickly and effectively through the organization. Make use of email, text, websites, etc.Establish commitment to the program by assigning a director or vice-president to report to top management. Obtain acceptance by the line managers and their employees.Continually evaluate alliance performances and make successes visible to the manager and employees. Since alliance goals change over time, they must be evaluated periodically.Reward suppliers for improving or maintaining high levels of performance. Rewards typically include increased business, banquets and other nonmonetary awards.
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