The recent controversy over the age of Chinese Olympic gymnasts because of differing ages on their passports and in government files exemplifies the difficulty with the ________ of secondary data in global markets.
A. extendibility
B. accessibility
C. dependability
D. compatibility
E. comparability
Answer: C
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Which of the following statements about environmental forces is most accurate?
A. An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization. B. Environmental forces are almost always controllable if the marketing department correctly scans them. C. Some environmental forces can actually enhance a firm's marketing opportunities. D. Environmental forces consistently result in negative outcomes for an organization. E. Environmental forces can almost always be predicted.
Positive operating income will result if gross margin exceeds
a. operating expenses. b. purchases. c. cost of goods sold. d. cost of goods sold minus operating expenses.
If your audience is expecting the request, less detail is needed
Indicate whether the statement is true or false.
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Peter Austin is extremely successful and the major reason for his success is the way he handles objections. He believes that effectively handling objections is the key to success in
a sales profession. Today he is calling the CEO of Diamonite to make an important sales presentation. Austin is confident of handling the objections as he has prepared for the call.Austin asks, "Is there any reason why you think your customers would not enjoy a Clearwater Hamper?" Austin is: A. using the FAB method to postpone objections. B. forestalling the objection. C. assuming that the CEO has no objections. D. using the SPIN sequence. E. smoking out hidden objections.