Which section of the persuasive request for action indicates what you know about the situation being written about?
A) Your goal statement
B) The interest and desire sections
C) The attention getting device
D) The logical appeal
E) The demand for action
Answer: B
Explanation: B) Open with an attention-getting device and show readers that you understand their concerns. Use the interest and desire sections of your message to demonstrate that you have good reason for making such a request and to cover what you know about the situation: the facts and figures, the benefits of helping, and any history or experience that will enhance your appeal.
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Please review each pair of a question and a response scale presented below. Which pair needs to be revised to better match the question and the response scale (i.e., either the question or the response scale needs to be revised)?
a. Are you satisfied with the quality of the customer service you received? ___ Strongly disagree ___ Disagree ___ Neutral ___ Agree ___ Strongly agree b. While completing this job task, how often do you have to ask someone for assistance? ___ Never ___ Seldom ___ Sometimes ___ Often ___ Always c. Would you recommend this workshop to your colleagues? ___ Yes ___ No d. How confident are you in completing the report? ___ Not confident at all ___ Barely confident ___ Somewhat confident ___ Very confident
A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors
What will be an ideal response?
Describe the concept of channel richness, specify the richest channel, and explain why it is so rich.
What will be an ideal response?
Purchased goods and services typically make up what percentage of a firm's cost of goods sold?
A) 0 to 10 B) 10 to 50 C) 50 to 90 D) Above 90