The focus of the marketing concept era was on
A. technology.
B. production.
C. customers.
D. competition.
E. sales.
Answer: C
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Which of the following items would most likely be purchased as an impulse item?
A. A pair of Italian boots B. A packet of chewing gum C. A smartphone D. A Waterford crystal vase E. A marketing textbook
Sharing information with the other party influences the negotiation process. The existence of an attractive BATNA
A. changed several things in a negotiation. B. made negotiators holding the BATNA set lower reservation prices for themselves than their counterparts. C. made negotiators who did not hold the BATNA set higher reservation points for themselves. D. held by one negotiator but known by both negotiators, lead to a more negative negotiation outcome for the holder of the BATNA.
The future value of a cash flow is always larger than the present value of that cash flow
Indicate whether the statement is true or false
The verb tense is the form that tells when the action did or will occur
Indicate whether the statement is true or false