A company is planning sales promotion aimed at its consumers and distributors. What should the company do to effectively run its sales promotion?
A. The company should hire outside consultants who are specialists in sales promotion to manage the task.
B. The company should ask its sales or advertising managers to take the responsibility of sales promotion as well.
C. The company should hire a recent business graduate, with no work experience, to manage its sales promotion.
D. The company should target trade shows and price deals at its own sales force and training materials at its final consumers.
E. The company should set objectives and policies of the sales promotion independent of the entire marketing strategy.
Answer: A
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