__________, a term coined by Irving Janis (1982), involves the limiting of open communication
among group members.
a. Grouphate
b. Groupthink
c. Group hug
d. Group norms
e. Group rules
b
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When a speaker supports a claim by telling a dramatic story from which the listeners will draw a
lesson or conclusion that validates the speaker's point, this is reasoning by A) analogy. B) testimony. C) cause. D) sign. E) narrative.
A conclusion is comprised of two parts:
A. summary and memorable B. summary and credibility statement. C. transition and summary. D. relevance statement and thesis statement.
Answer the following statement(s) true (T) or false (F)
1.An ad does not have to be seen or heard for it to be effective. 2.An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser. 3.The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client. 4.The objective statement is where you describe the evidence that explains why your approach to this promotion makes sense. 5.The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.
Matching
359) stagnating 360) circumscribing 361) terminating A) Marty and Cindy ?le for divorce. B) Marty and Cindy are at a dance club but have not met each other yet. C) Tired of each other after ten years of marriage, Marty and Cindy are "going through the motions." D) Marty cancels their planned trip together and Cindy wants to know why. Marty doesn't want to talk about it so he says he's just over loaded at work.