An ethical consideration in introducing innovations into cultures deals with ______.

A. antiquarian virtuosity
B. cost
C. religion
D. unanticipated consequences


D. unanticipated consequences

Communication & Mass Media

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Cable systems are usually required to black out syndicated programs on distant stations that they carry when a local station has the exclusive right to air the program. This is required by:

a) the must-carry rules; b) the Financial Interest and Syndication Rule; c) the Syndicated Exclusivity Rule; d) the 1984 Cable Communications Policy Act; e) Section 312(a)(7).

Communication & Mass Media

According to the text, what is the easiest way for media companies to find out what audiences’ existing needs are?

a. Look for what types of messages are already being consumed b. Use the trial and error method c. Ask consumers through online surveys d. All of the above

Communication & Mass Media

Lively writing begins with choosing exactly the right word -- not modifying or otherwise dressing

up an imprecise word. For each modified or dressed up word below, substitute one strong, precise word.

a. very ominous b. swallow quickly c. sit on the edge of your seat d. extremely clean e. quite full of life f. talk a lot g. pretty weird h. walk drunkenly i. laugh derisively j. look at with anger

Communication & Mass Media

Description works best when you provide vivid details

Indicate whether the statement is true or false

Communication & Mass Media