In the context of the various pricing strategies,which of the following statements is true of high/low pricing?
A. It can encourage consumers to pay a premium on the purchased products.
B. Itcan train consumers to buy only when products are on sale.
C. It can entice price-insensitive consumersto buy high when a product first enters the market.
D. It tries to increase traffic in retail stores by special sales on all products.
Answer: B
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Singletary Corporation owns a 40 percent interest in the stock of Fleming Corporation. During 2014, Fleming pays $50,000 in dividends to Singletary and reports $214,000 in net income. Singletary Corporation's investment in Fleming will increase Singletary's income before income taxes by
A) $35,600. B) $65,600. C) $85,600. D) $105,600.
An annual budget is an example of a strategic plan
Indicate whether the statement is true or false
Leaders play an important role in sustaining an organization's culture, but they are powerless to change it.
Answer the following statement true (T) or false (F)
Marketers call the decision-making unit of a buying organization the
A) business buyer B) business-to-business market C) supplier-development center D) buying system E) buying center