A hostile audience is best persuaded through which persuasive strategy?

A. strengthening commitment
B. conversion
C. weakening commitment
D. inducing specific action


Answer: C

Communication & Mass Media

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Which of the following magazines featured the risqué pinup art of Alberto Vargas and George Petty?

A. Playboy B. Maxim C. Harper’s D. Esquire

Communication & Mass Media

Which of the following is a guideline to be followed when using collaboration to resolve an interpersonal conflict?

a. Find common ground. b. Avoid mental rehearsing. c. Be emotionally engaged with your partner. d. Avoid paraphrasing.

Communication & Mass Media

Aristotle used the term __________ to refer to logical arguments.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

According to the 90/10 principle, all people's weaknesses are the opposite of their strengths

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media