Why are brand communities important for companies these days?
a. because of the geographic spread
b. because the use of the Internet is more pervasive
c. because the quality of the communication exchanged between customers reduces the level of
uncertainty about the company and its products
d. because social media is the most effective platform for communication
b. because the use of the Internet is more pervasive
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List some tools and techniques that can be used to stimulate two-way communication between managers and employees.
What will be an ideal response?
Which source of resistance to change means that even if individuals agree with the change, they may be constrained by group norms?
A. structural inertia B. group inertia C. limited focus of change D. threat to expertise
Mental files are the sum total of the information stored in a consumer's mind that are largely influenced by
A) personal values, attitude, and beliefs. B) available information technology. C) viral marketing campaigns. D) corporate spokespersons. E) the news media.
The duty of loyalty requires directors and officers to subordinate their personal interests to those of the corporation and its shareholders
Indicate whether the statement is true or false