Which of the following demographic characteristics reflects surface-level diversity?
A. differences in values
B. ethnicity
C. personality
D. work preferences
Answer: B
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Advertising, sales promotion, public relations, publicity, direct marketing, and personal selling are all parts of the ________.
A. promotional strategy B. distribution strategy C. product strategy D. pricing strategy E. target market strategy
Line filling, if overdone, may result in self-cannibalization and increased customer loyalty
Indicate whether the statement is true or false
Outstanding shares represent the:
A) number of previously issued shares that have been repurchased by the corporation. B) number of shares that the corporation has sold. C) number of shares that are currently held by stockholders. D) maximum number of shares that can be sold by the corporation.
A firm’s response to reducing employee theft normally has three stages. Which is not one of them?
a. Prevention by not hiring potential thieves b. Prevention and detection of criminal behavior c. Effective sanction once thieves have been caught d. Accept that this is a norm of employee behavior