When asked to name a brand of sports drink, most people will answer Gatorade, and some will respond with Powerade also. But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar and thus cannot be drunk by diabetics. As a result, a manufacturer has developed Champion Lyte, which contains no sugar. The manufacturer of Champion Lyte has used _____ segmentation to identify its market.
A. geodemographic
B. usage-rate
C. demographic
D. psychographic
E. benefit
Answer: E
Business
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A. contract laws B. consumer laws C. antitrust laws D. tax laws
Business
Breakeven, simply, is when total costs equal total revenues
Indicate whether the statement is true or false
Business
Describe the major differences between paid, owned, and earned media
What will be an ideal response?
Business
Your textbook identifies four general approaches to making sense of personality. Which of the following is not one of those?
a. Trait b. Behavioral c. Socio-cognitive d. Postmodern
Business