Because style is based on the inferences and judgments of listeners, style is always ________

dependent.

Fill in the blanks with correct word


audience

Communication & Mass Media

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A tool that makes explicit the choices you make in initiating a rhetorical action which is composed of seven parts- purpose, persona, audience, outline, source sheet, analysis, and special remarks-is called

A) draft analysis. B) outline notes. C) critique assessment. D) strategy report.

Communication & Mass Media

Relationship selling refers to the move away from product-driven sales to customer-driven sales

Indicate whether the statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The participant observation approach requires a researcher to make and record objective observations of focus group participants. 2. A commonsense theory is based on past experiences, stories, and observations. 3. According to the two-step flow theory, the media influence early adopters who then influence certain groups of publics. 4. The spiral of silence theory asserts that a new idea must pass through a sequential process with a public before it is adopted. 5. According to ELM, persuasive messages that people receive through the central route are based on mental shortcuts.

Communication & Mass Media

Integrated perspectives theories place greater emphasis on the external environment than do either Scientific Management or Human Behavior approaches

Indicate whether this statement is true or false.

Communication & Mass Media