cell E17, total cost.
In this portion of an Excel spreadsheet, the user has given values for selling price, the costs, and a sample volume. Give the cell formula for
E9+E10*E15
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Martin Corporation granted an incentive stock option to employee Caroline on January 1, 2012. The option price was $150, and the FMV of the Martin stock was also $150 on the grant date. The option allowed Caroline to purchase 160 shares of Martin stock. Caroline exercised the option on August 1, 2016, when the stock's FMV was $250. Unless otherwise stated, assume Caroline is a qualifying employee. If Caroline sells the stock on September 5, 2018, for $350 per share, she must recognize (ignore alternative minimum tax)
A. long-term capital gain of $16,000 in 2018. B. long-term capital gain of $32,000 in 2018. C. ordinary income of $16,000 on the exercise date and a long-term capital gain of $16,000 in 2018. D. 0. No gain or loss is recognized at exercise or sale with incentive stock options.
The most significant impact of satisfying and retaining customers is ________
A) that a business can redirect marketing efforts to better serve dissatisfied customers B) that a business can redirect marketing efforts to attaining new customers C) that a desired increase in the level of profitability requires an increase in sales volume of only half as much D) that a business can eliminate the need for advertising E) that it can result in tremendous financial leverage
Unilever has over 10 personal care brands, each with a unique focus and product positioning strategy. Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package. This is an example of using a ________ branding strategy.
A) company name only B) brand name only C) company and brand name D) brand and subbrand name E) company, brand, and product name
Hewlett-Packard is a highly respected brand. Many retailers want to be associated with the brand because of this reputation. What kind of power does Hewlett-Packard obtain due to this reputation?
A) referent B) functional C) legitimate D) coercive E) reward